It's been over 40 years since Puffa founder Penny Rogers made the first-ever Puffa jacket in 1973. Inspired by the outerwear she’d seen on her travels to the US, Penny started stitching together eiderdown quilts on a ping pong table in her home in Oxfordshire. She wanted to make a beautiful yet functional jacket that would keep her family warm through Britain's bitter winters. Little did Penny know that over the next four decades her well-designed jackets would go on to become one of Britain’s most loved brands.

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Throughout the fashion-forward 80's and 90's Puffa 'The Original Duvet Clothing Company' became the must-have brand, combining quality fabrics and style. Puffa was a favourite of the royal family who regularly wore the brand whilst taking part in country pursuits. Puffa sponsored high profile sports events like Formula 1 and photo shoots featured high-fashion models like Jodie Kidd and Jasmine Guinness at the start of their careers.


Puffa always had strong links in the equestrian world having sponsored the British Olympic Show Jumping team and equestrian and country heritage is a key part of the brand’s DNA

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Today, Puffa continues to attract a cult following from fashion lovers who appreciate the quality, function and iconic shape of Puffa outerwear. The brand is sold globally at directional retailers and continues to innovate using modern silhouettes, contemporary materials and through collaborations. Puffa. The Original.


The iconic Puffa emblem has been a key feature of the brand since the 80's. The winged seahorse logo is an iconic reminder of Puffa's heritage in the air, at sea and on land.